Three billion people will join the global consumer class over the next two decades, accelerating the degradation of natural resources and escalating competition for them. Nowhere is this growing imbalance playing out more acutely than the water sector. Already, scarcity is so pronounced that we cannot reach many of our desired economic, social, and environmental goals. If we continue business as usual, global demand for water will exceed viable resources by 40 percent by 2030.

If we consider water to be a product—something that is processed, enriched, and delivered—we must follow the same strict design rules applied to any other product in a circular economy. Innovators, responsible operators, and committed system developers are spearheading the creation of new technological solutions, pilot cases, and initiatives to improve water management. 

To know more about Next-generation moves for water-system management, please check below article. http://www.mckinsey.com/Insights/Sustainability/Rethinking_the_water_cycle?cid=other-eml-alt-mip-mck-oth-1505


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